What is ‘Living Your Brand’?
Simply put, ‘living your brand’ means telling clients and leads the story of you — and not just the you who clocks in at nine in the morning. All of you. And the story of you entails so much more than can be contained in a single image.
Maybe you’re someone who works through lunch every day to make sure you’re putting in 110% for your clients, but you make sure that you come home each day and channel your inner Martha Stewart to prepare delicious meals for your family. That’s a story that people want to hear, and a simple headshot just isn’t going to tell it.
As social media and transparency in the workplace become ever more prevalent, perceptions of who we are matter more than ever. Having a photographer and a catalog of images to back you up is critical to living your brand and telling the story of you in 2023. Here’s how:
For Your Business
Living your brand isn’t just for you as an individual. Your whole business needs to be able to show off its personality and growth. Your business’s personality comes down to the team of people who work there. That means that a good team photo can speak volumes on your social media and website. Of course, teams change over time, which means new images, which means making arrangements for the entire staff to meet up to retake photos, right?
Heck no!
When it comes to company photos, I offer a unique way of shooting individuals in my studio and then stitching all the different photos together to create one fantastic team photo. So if someone is joining your growing team, I can stitch them right into the scene as if they were always there. And if someone is moving on from your company? No problem, I can remove them without having to worry about a reshoot. I’m ready to save you time and money.
More Than Just Headshots
Headshots can help people recognize you if they run into you on the street, but they just don’t tell your story like branding photography can. If you’re an architect, a headshot doesn’t show you in your design process. If you’re a chef, a headshot can’t show you working your magic in the kitchen. Living your brand and going beyond headshots helps set you apart. You give potential customers insight into your business and your personality that they might never see otherwise and create an environment where it’s much easier for them to put their trust in you.
Now, you might have a couple of pictures of yourself doing what you love on hand, but in the modern world, having new content to post is absolutely critical. If leads and clients keep seeing the same few images over and over on social media, it can make your business look static and lacking in momentum. Having a professional resource to pull from can make your life easier and your business shine. And after all, professionals hire professionals.
Brands and businesses have become so much more personal over the last decade. Especially for the Millennial generation (roughly ages 24-44), relating to a brand is often the deciding factor in making a purchase. With the right set of images, you can let your audience behind the scenes, show off your products and services in a realistic way, and resonate authentically with your customers.
READY FOR GROWTH
A professional photographer can help you and your business save time and money in so many different ways. A studio like mine understands how to live your brand. I offer advanced services with stitching capabilities and a catalog of professional work that can totally streamline the way you manage your brand, online and off. Hire a professional today and watch your brand-awareness rise and your business grow.
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